What is the difference between UI and UX design?

UI (User Interface) and UX (User Experience) design are closely related but serve different purposes. UI design focuses on the visual and interactive aspects of a product, such as buttons, color schemes, typography, and layout. It certifies that the interface is visually appealing and easy to navigate. On the other hand, UX design is about the overall user journey and experience, including usability, accessibility, and functionality. A well-designed UX certifies that users can easily achieve their goals without frustration.
Companies looking to improve their digital presence often invest in UI UX Design Services in USA to create seamless and engaging experiences for their users. By combining aesthetic appeal with usability, businesses can improve customer satisfaction, increase engagement, and boost conversions. A successful design balances both UI and UX to create an intuitive and efficient product.