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The Role of Brand Equity in Consumer Decision-Making

Brand equity is one of the most important factors in determining how a consumer decides in today's modern world. Having a very impactful brand identity matters the most for customers and their perception of value and trust, and credibility attached to a strong brand, which will finally affect how customers buy from that brand or not. So, apart from this, with the help of a social media management company Dubai, one can use good quality to boost brand equity with catchy content that keeps audiences engaged. Such types of agencies are excellent at planning and real-time campaign management, helping build positive brand linkage, increased customer loyalty, and conversions. In this competitive world, social media advertising brings value to brand development efforts, which is no longer a choice but a necessity in the business models of organizations.