How Are AI Tools Changing the Role of Digital Marketers?

AI is rewriting the rules of marketing, from automating ad optimization to writing content and even predicting consumer behavior. While this saves time, it’s also changing the creative side of what marketers do.

According to a recent blog by Ingenious Guru, the future of digital marketing lies in human creativity powered by AI insights. That means tools are there to support, not replace, marketers.

Do you agree?

Are AI tools making marketing better or just more robotic?

How do you balance automation with creativity?
Share your experience, especially if you’ve started using AI-driven tools for campaigns or analytics.