Discussions

I’ve been running a mid-size crypto project for a couple of years, and while we’ve built a solid product and community, our online visibility feels stuck in place. The space keeps getting louder, algorithms shift, and even high-quality content barely gains traction anymore. I’m curious how other project owners deal with this constant battle for attention. Are there strategies that actually help a crypto brand rise above the noise without resorting to gimmicks or spammy tactics? What genuinely moves the needle when you’re trying to strengthen credibility, improve search presence, and attract high-intent users who actually care?