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ow TikTok turns small indie games into viral sensations

What makes this phenomenon so unique is how organic the growth can be — creators, viewers, and casual players collaborate without coordination, making some games viral by accident. There’s an article that explains how TikTok both created and confused an entire gaming genre, showing how aesthetics, algorithmic exposure, and community trends shape perception in ways that traditional reviews never could — it’s here: https://nerdbot.com/2026/01/27/how-tiktok-created-and-confused-an-entire-gaming-genre/. Observing this helped me understand the growing power of social media in gaming.